Our Vision

To integrate premium designer fashion into a sustainable cycle, so the most empowering styles become the most ethical choice.

Our vision

To integrate premium designer fashion into a sustainable cycle, so the most empowering styles become the most ethical choice.

Fashion has always been about choices. Choosing how to express yourself. Choosing between wild prints and minimalist essentials. Between the latest trends and environmental justice… But what if we can change that? What if we can make every choice the sustainable one? Make premium designer fashion the economical choice? And never have to compromise between the environment and fashion again? — Together, we can make the change happen!

OUR MISSION

To offer stylish women the most versatile designer wardrobe with the smallest environmental footprint

Fashion pollutes when it is made, laundered and discarded. It only brings value when it is worn. So we have made it our mission to dress fashion conscious women in environmentally conscious designer clothing. We support designers who focus on quality over quantity to reduce overproduction.

We launder without harsh detergents, so our apparel always looks and feels like worn for the first time. And we strive to get as many wears out of every garment as possible before it is recycled.

OUR MISSION

To offer stylish women the most versatile designer wardrobe with the smallest environmental footprint

Fashion pollutes when it is made, laundered and discarded. It only brings value when it is worn. So we have made it our mission to dress fashion conscious women in environmentally conscious designer clothing. We support designers who focus on quality over quantity to reduce overproduction. We launder without harsh detergents, so our apparel always looks and feels like worn for the first time. And we strive to get as many wears out of every garment as possible before it is recycled.